Introduction to Air360

Introduction

Air360  - Explainer Video

Air360 is an analytics platform that helps you build better user experiences for your visitors, customers, users, on your online store. Air360 enables you to have a 360° view of your customers and provides you with the tools to grow your online business.

Air360 was created in concept because most analytics solutions have 2 major flaws:

  1. They require manual tracking: That means that your engineers need to explicitly track what you want to track. The problem with this approach is that it is very hard to know what kind of data will be interesting in the future. Some useless events today might be gold for your business in the near future.
  2. They're focused on dashboards: While Air360 also provides dashboards, we believe dashboards should be used as few as possible. Meaningful information should come to you, not the other way around. By having to connect to your dashboards everyday, you lose an incredible amount of time and in 95% of cases, you waste time checking charts & numbers that do not matter much. On the other hand, when something actually interesting happens, your dashboard might not be configured to show it.

As a result, that's how most businesses do analytics today.

How is Air360 different?

  1. Air360 records everything: Clicks, swipe, page change, scrolls, mouse events, touch, double tap, you name it. The result is that you are 100% sure that you will never miss important data in the future.
  2. We try very hard not to have you check dashboards. We believe that when you get a spike of visitors coming from Twitter or United Kingdom, your analytics stack should let you know about it in real time.

Why don't other analytics solutions follow this approach?

Most analytics solutions do not follow this approach as it produces vast amounts. In many case some of this data will be probably never used. So they prefer to let you track what's meaningful for you explicitly. The problem is, how to know what will be meaningful for you in the future?

How do I get started?

Air360 lets you track every single user action in your store. The advantage of this is that you never have to make developments and use engineer resources to complete a complex tagging plan or adding tracking codes. All you have to do is install Air360 tracking pixel or our native SDK and you're mostly done.

Tracking pixel or SDK is installed, now what?

Air360 is now recording every single user actions. This is very powerful as you will never miss meaningful data in the future. You now have a future-proof analytics stack working for you.

What can I do with this data?

Collected data will enable you to easily perform the following:

  • Create user segments in a few clicks based on an extremely robust behavioral segmentation engine.
  • Analyze your visitors, users, customers actions and how they engage in your app
  • Get real-time insights about your users