How to Track Events When You Can't Use the Chrome Extension

There are cases where tracking an event with the point-and-click event visualizer or event wizard are not possible.

In this case, we recommend you to create the event as a Manual event. Depending on the kind of event you want to create, some technical knowledge might be required here and you might want to check with your developers on how to do this properly.

Then select the Manual event.

This will take you to a view like this.

  1. Event name is the name you want to give to your event.
  2. Event group is the group in which you want your events to be saved. This is useful to keep your events organized in different categories.
  3. Event source can be Website or Any. Website means the event is triggered from your website only. Any will consider any source (a user did an action in your iOS app, an email sent by your server, push notifications sent from a server, etc.)
  4. The Counting method will determine what you actually want to count. Are you counting on a per pageview basis? Are you counting purchases? Errors? Or simply any event (like an email sent from your server for example).

Once this information is set, you can start to define exactly what is your event. For example, let's say we want to create an event when a user goes to our how to page? As you can see below, it's extremely simple.

What did we do here?

We created an event named "How to page viewed" that is triggered whenever a user is on our website and navigates to an URL that contains path /how-to-use.

As you can see, in order to create an event based on a URL, you can use the following reminder:

When you click on this URL, you should get a quick tip that will give you more explanations as below

Now let's take things a bit further. Let's say we would like this event to be triggered when users will navigate to /how-to-use AND who come from either Facebook or Quora? Super simple as you can see below.

In order to do this, we had to use these buttons that you might have already noticed.

The left one (+ mark) allows you to add a new condition on the same level than the current condition. The right one, allows you to add a group of conditions.

It might look a bit complicated first but it's not, really. Once you get how this works, it's actually super powerful. Our event above will be triggered whenever a user who came from facebook.com or quora.com navigated to one of our URL which contains /how-to-use so it could be any of the following:

Another example : Tracking Facebook campaign

Let's take an another concrete example. Let's say you're running an advertising campaign on Facebook promoting one of your blog post. You might be using the following classic UTM codes:
utm_campaign=blogpost&utm_medium=social&utm_source=facebook

Can we track this in Air360? Mission accepted!

BOOM! Notice that the selected operator is AND on the top left. It means that all conditions must be met for this event to be triggered. If you select OR, it means that anytime one (or any) of the conditions are met, the event will be triggered. Pretty simple right?

Remember that Air360 records every information for us. The cool thing about it is that when you create such an event, when you click on Preview. All the past data is already there! 😎

This screenshot was taken on October 22nd, but past data is there! All you have to do now is Save this event. Click on the green button to save your newly created event. You're done!